Oh no. I think I have just inadvertently joined a cult.<\/p>\n
It all started ion John Lewis, when I was approached to see if I wanted a free tasting session. Now I have a new Nespresso machine, and membership of the cult!<\/p>\n
Similarities:
\n1. It’s a shadowy organisation that exists on the Internet. You can’t buy coffee on the high street, only the machines.<\/p>\n
2. There’s new language to learn, that excludes outsiders- pure origin vs blend, ristretto vs lungo.<\/p>\n
3. There are some high profile converts spreading the word – Heston Blumenthal for one.<\/p>\n
4. am expected to send Money off to ensure my continued happiness.<\/p>\n
5. I seem to be signing up my friends to join too.<\/p>\n
6. There are texts to study and understand, secrets to study and learn, tasting notes of the true meaning..<\/p>\n
7. If you research the Internet, then the organisation has been criticised for past campaigns and ventures. I think they may be in it for the money, not the coffee bean.<\/p>\n
8. You are expected to buy the paraphernalia too, not just the machine and the coffee. For example, I can buy the “ritual” set of coffee doohickies (yes, it is the ritual range)- \u00a325 for a water glass, \u00a314 for a coffee spoon!<\/p>\n
9. Did I mention there is only one true way? Nespresso cartridge only. I must turn my back on all other makes, even Illy…<\/p>\n","protected":false},"excerpt":{"rendered":"
Oh no. I think I have just inadvertently joined a cult. It all started ion John Lewis, when I was approached to see if I wanted a free tasting session. Now I have a new Nespresso machine, and membership of the cult! Similarities: 1. It’s a shadowy organisation that exists on the Internet. You can’t … <\/p>\n